Multicultural Meeting: Personal Branding Mastery

People buy from brands they know and trust. Especially when shopping online, we don’t like to buy from a faceless corporation. Personal connection is key when it comes to making purchasing decisions.

Whatever you’re doing in business – whether it’s building a following, creating engagement with your content, or selling directly – you need a strong personal brand in order to do it. Your customers want to buy from a trusted friend and expert.

Your personal brand serves several important functions:
-It tells people who you are and sets expectations. People can easily understand your core values and who you are through your brand.
-It’s the face of your company or online presence. Branding gives you authenticity and shows that you’re legitimate.
-It defines your reputation. As Jeff Bezos once put it, “Your brand is what other people say about you when you’re not in the room.”
-Your personal brand sets you apart from other businesses in your niche.

If you have any sort of online or public presence, it’s already setting these expectations and creating a reputation for you. As soon as you create a social media profile or publish a blog post, you’re already branding yourself unconsciously.

So, why not get ahead of it, get organized, and take charge of what aspects of your personality you show the world so you can best harness it and make it work for you?

That’s what you’ll start doing as you work your way through this masterclass.